General Motors is pretty excited for the U.S. introduction of the 2.0 liter clean turbo diesel version of the Cruze next year. The automaker has pointed out a new market research by Baum and Associates, which says that sales of diesel models in the United States could double by mid-decade.
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Currently, diesel car sales account for 3 percent of U.S. sales and have jumped 35 percent in the first quarter of 2012 when coma red to the same period a year ago.
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“Even with high fuel prices, we’re seeing more consumers willing to invest in more advanced technology, fuel-efficient vehicles,” said Allen Schaeffer, executive director of the Diesel Technology Forum, a non-profit educational organization. “We’re really excited about what the Chevy Cruze brings to this segment. It’s already a successful car in its fuel efficiency and market acceptance. With GM’s advanced clean-burning diesel technology under the hood, Cruze stands to be a game changer.”
GM said the introduction of the Cruze is expected to help Chevy establish a strong domestic offering for the American consumer.
- By: Omar Rana