It has recently been revealed that Nascar’s premier electric pace car will be the 2012 Ford Focus Electric, and will lead the field on April 28th for the Sprint Cup Richmond 400.
Ford’s participation in the event is also part of the brand’s marketing campaign, with motorsports fans making up 35 percent of potential car buyers, 78 percent of which are Nascar fans.
Click here for more news on the Ford Focus Electric.
“Our fans are customers,” said Jamie Allison, director, Ford Racing. “And just like in racing, they expect both fuel economy and performance from their daily drivers, and that’s what Ford is delivering.”
Refresher: The 2012 Ford Focus Electric is powered by a 100-kilowatt electric-motor with a 23 kWh battery. Working together the system produces 123-hp and 181 lb-ft of torque. Ford says that the Focus Electric can travel at a top speed of 84 mph and has a total range of up to 100 miles on a single charge. With the 240-volt home charging station, the 2012 Ford Focus Electric can reach full charge in 3 to 4 hours. On a standard 120-volt outlet, the Focus Electric will take up to 20 hours. The Focus Electric achieves a certified 110 miles per gallon equivalent (MPGe) city rating and a 99 MPGe highway. Prices start at $39,200.
– By: Alexandra Koken