The 2012 Beijing International Automobile Exhibition, or auto show in short, is in full swing. And to in order to showcase their all-new lineup in the world’s most populated country, Ford has just unveiled their entire 2012 offerings.
Ford calls their plan for China, the “15X15” plan, in which they promise to deliver 15 new vehicles to the country’s market by 2015. Kicking off those 15 vehicles are three SUVs and one car.
“We are working hard to secure the avid interest of Chinese car enthusiasts with these new and exciting Ford vehicles loaded with green and smart technologies,” said Joe Hinrichs, president of Ford Asia Pacific and Africa. “With the opening of our latest state-of-the-art brand new manufacturing facilities in Chongqing and the continued, rapid expansion of a family of vehicles in every class that Chinese consumers want and value, Ford is committed to China. We are ready to demonstrate aggressive growth this year in China, the most exciting car market in the world.”
We’re already familiar with the Explorer and the Focus. The EcoSport on the other hand is one of Ford’s latest global products. It was first revealed in India, but this time around, it gets its debut in China. The EcoSport is an ultra-compact SUV crossover that Ford hopes will provide affordable, modern motoring for the Asian masses.
The new Kuga is the next size up for its increase in technological features such as Ford’s new motion-sensing hands-free tailgate, MyFord Touch with Microsoft Sync, Active Park Assist and Blindspot Information System.
- By: Chris Chin