Report: Jaguar could do a Mini Cooper competitor

Jaguar

A tiny Jaguar is a possibility for the luxury brand, although it may take some time before we even see a concept.

Jaguar’s head of design, Ian Callum, certainly has it on his brain, saying “I have mentioned supermini and that is my personal soapbox, internally and externally. I’d love to think that one day we could make something the size of a Mini.”

Although Callum is fully on board with the idea, it seems that Jaguar as a whole is not. The brand is actively seeking to expand its line, as Callum says “There is hardly anything we haven’t looked at as a potential Jaguar product,” but it seems from a business perspective, a supermini isn’t right for the automaker just yet.

The focus for the company is currently on expansion with the intent to broaden its portfolio and raise visibility, and doing so would require actions other then jumping in to compete with Mini’s and the like.

“We are doing more things now in parallel then we have ever done before. We couldn’t push it any faster.”

#stayinyourlane

By: Alexandra Koken

Source: WhatCar


BMW Genuine Motorcycle Engine Protection Bar Fillister-Head Screw M10X20MM K49 K picture
BMW Genuine Motorcycle Engine Protection Bar Fillister-Head Screw M10X20MM K49 K
1982 Yamaha Maxim 550 XJ550  engine crash guard bars picture
1982 Yamaha Maxim 550 XJ550 engine crash guard bars
S90 Suzuki Burgman 650 2013 OEM Front Engine Gas Tank Cover Black picture
S90 Suzuki Burgman 650 2013 OEM Front Engine Gas Tank Cover Black
2012-2015 Chevy Cruze / PN:12643636 / ENGINE COMPUTER ECM ECU OEM P106 picture
2012-2015 Chevy Cruze / PN:12643636 / ENGINE COMPUTER ECM ECU OEM P106
2001-2003 TOYOTA CAMRY / PN:89666-06220 / ENGINE COMPUTER ECM ECU OEM P78 picture
2001-2003 TOYOTA CAMRY / PN:89666-06220 / ENGINE COMPUTER ECM ECU OEM P78