Maserati has announced a pretty ambitious growth plan today and in an attempt to increase its global production to 50,000 units by 2015.
To give you an idea how large that growth is, Maserati delivered 6,159 units in 2011, an increase of 8.5 percent compared with 2010. More than 2,700 of the 6,159 were versions of the GranTurismo coupe. To make room for the 50,000 growth by 2015, Maserati is investing a total of $660 million in a former Bertone factory in Italy.
The Fiat Group owned luxury brand also confirmed that it will be introducing three new products over the next two years. Those three models will include the Maserati Kubang SUV, a new Quattroporte and a new baby Quattroporte that will be a volume seller and will compete with the likes of the Mercedes-Benz E-Class and the BMW 5-Series.
Maserati also confirmed that it will launch production of a new unnamed Alfa Romeo model alongside the GranTurismo in Italy starting May 2013. The unnamed Alfa, which will most likely be the 4C sports coupe, will have a production rate of about 2,500 a year.
Seems like Maserati is keeping very busy.
All Photos Copyright © Omar Rana – egmCarTech.
– By: Omar Rana