When Akio Toyoda took the steering wheel as CEO of Toyota, he said that he would focus more on making better and exciting products instead of cars that would help the Japanese automaker report better financials. That’s all about to start taking place.
The company yesterday unveiled a new framework for vehicle development aimed at making cars more attractive while reducing cost of production by 30 percent through the use of more common and shared parts.
“The feeling at the time was, ‘If we build it, they will come,'” Toyoda told reporters. “Instead of developing what customers would want next, we were making cars that would rake in sales.”
“The new framework aims for the development of new vehicle platforms that not only pursue the three fundamental vehicle functions of moving, turning and stopping, but also ideal engineering for occupants, such as driving position, and also freedom of design,” Toyota said in a statement. “These new platforms are to be shared across regions worldwide to efficiently develop cars with high basic-performance attributes.”
Source: Toyota, AutoNews