About a month ago, Fisker Automotive’s founder Henrik Fisker decided to step down as CEO and hired the well-known and ex-Chrysler executive Tom LaSorda to steer the company after a bunch of negative press. During the unveiling of the new Fisker Atlantic sedan prototype at the 2012 New York Auto Show, LaSorda shared some of his hard-nosed management plans for Fisker.
First off, LaSorda said that Fisker may find another plant outside the United States to build the Atlantic if federal loan money to take over a former GM plant in Wilmington, Del., is declined.
“We’re still looking at Wilmington as our primary choice right now,” he said.
LaSorda said that the company is open to alliances and partnerships with other companies as it moves forward with the production of the Atlantic. He said that the new Atlantic will enter production “with or without the DOE funding.” The company recently raised $1 billion in private-equity funding.
Fisker has not offered a production timetable, price or volume projections for the Atlantic.
- By: Omar Rana