The leaping African antelope logo has always been a part of the Chevrolet Impala sedan since its debut in 1958. For the 2014 model year Impala, the antelope was modernized and shined up with some bright chrome finish.
“The Impala emblem is an enduring symbol of the nameplate. It is one of only two vehicles – the Corvette and its crossed-flags emblem is the other – in the Chevrolet lineup to have a unique symbol in addition to the brand’s signature bow tie,” GM said in a statement (wow they really take this antelope very seriously).
“For the new Impala, we wanted to evolve the emblem to complement the new vehicle design without making any radical changes to its character,” said Joann Kallio, lead creative designer for Chevrolet global badging. “We kept the stylized interpretation of the animal, and made the impala more muscular. We also added defined edges, to give the impala a sleek form and make it look like it was running fast.”
Nice job on the antelope – can’t wait to see the car.
– By: Roman Bronfenbrener