Report: Volkswagen Beetle finally attracting men to the model
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  • 2012 Volkswagen Beetle
  • 2012 Volkswagen Beetle
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  • 2012 Volkswagen Beetle
  • 2012 Volkswagen Beetle
  • 2012 Volkswagen Beetle
  • 2012 Volkswagen Beetle
  • 2012 Volkswagen Beetle
  • 2012 Volkswagen Beetle
  • 2012 Volkswagen Beetle
  • 2012 Volkswagen Beetle
  • 2012 Volkswagen Beetle
  • 2012 Volkswagen Beetle
  • 2012 Volkswagen Beetle
  • 2012 Volkswagen Beetle
  • 2012 Volkswagen Beetle
  • 2012 Volkswagen Beetle
  • 2012 Volkswagen Beetle
  • 2012 Volkswagen Beetle
  • 2013 Volkswagen Beetle TDI
  • 2013 Volkswagen Beetle TDI Diesel

The Volkswagen Beetle without a doubt is the perfect girl-car. Throw a little fake spinning flower on the air vents, offer colors like yellow, bright green and sky blue and baam there you have it – the perfect chick car.

Well, when V-Dub came around to redesigning the Beetle for the 2012 model year, it concentrated on making the car more manly.

“Girls don’t mind driving masculine cars; I don’t think it works the other way around,” Jessica Caldwell, an industry analyst with Edmunds.com, said in a telephone interview. “Once a car is labeled a chick’s car, a lot of guys don’t feel comfortable driving it.”

She’s definitely got a point. But now V-dub is marketing the new sportier looking Beetle to men and it’s been doing quite well.

Check out more news on the Volkswagen Beetle.

Since the new 2012 Beetle went on sale in September, 43 percent of U.S. buyers have been men, up from 29 percent a year earlier, according to Volkswagen.

“One of the goals, obviously, was to potentially attract a more-balanced buyer group,” Tim Mahoney, VW’s chief product and marketing officer in the U.S. “We’re seeing that happen.”

I still wouldn’t buy it. Sorry.

- By: Omar Rana

Source: Bloomberg


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