Texas has its own pickup – really – we’re not kidding and you’re probably not surprised. Ten years ago, Ram was the first brand to recognize the strength of the pickup market in Texas and to offer an exclusive edition for the state, and in 2002, the first Ram Lone Star edition debuted.
Today Ram Truck is celebrating the 10 Anniversary of the edition with the Texas-only 2012 Ram 1500 Lone Star.
“The Ram 1500 Lone Star was the first pickup truck designed by Texans and built specifically for Texans,” said Fred Diaz, President and CEO, Ram Truck Brand and Chrysler de Mexico, a San Antonio native. “Native Texans are very proud to be from the Lone Star State. For the last 10 years, this truck has given us the authentic opportunity to proudly connect Ram with Texas’ very proud state motto. It’s by far our best-selling Ram truck in Texas.”
Not surprisingly, the Ram 1500 Lone Star model makes up 30-40 percent of all Ram 1500s sold in Texas.
The 2012 Ram 10th Anniversary Lone Star is exclusively available in Crew Cab configuration with bucket seats with the following paint choices: Black, Bright Silver, Bright White, Deep Cherry Red, Flame Red, Mineral Gray and True Blue. The truck comes standard with a 5.7 liter HEMI V8 engine making 390-hp and 407 lb-ft of torque. It is mated to a 6-speed automatic.
Pricing for the 2012 Ram 1500 Lone Star 10th Anniversary edition comes in at $36,440.
- By: Omar Rana