Volvo Car Corporation has just announced its latest global brand endorsement contract, which is with NBA superstar Jeremy Shu-How Lin.
The two-year contract will target U.S., China, and Chinese-language Asian markets. Lin will join Volvo with marketing activities, and advertisements.
Freeman Shen, President of Volvo Cars China says “This is a significant moment in the history of Volvo Car Corporation’s brand rejuvenation, showcasing the new Volvo brand strategy Designed Around You with sportsmanship and intelligence. In this new era, Volvo Car Corporation has set a vision of being the world’s most progressive and human luxury car brand, and we are determined to win the future. For our region, Jeremy Lin is the pride of the whole Chinese population, and we are excited to work with him.”
Previously, Volvo Car Corporation has been involved with sports related promotions with various sporting events and its Volvo Ocean Race sponsorship. The brand is anticipating growth and the enhancement of its image with its partnership with Lin.
By: Alexandra Koken