While BMW, Mercedes-Benz, Lexus and Audi have no problem developing SUVs – it’s a bit strange to see uber-luxury brands like Bentley and Lamborghini considering such a move. One luxury brand that isn’t thinking SUVs is British marquee Jaguar. The Tata Motors owned British automaker says it has no urge to jump on the SUV bandwagon.
Speaking to CarAdvice at the 2012 Geneva Motor Show earlier this month, Jaguar’s head of design, Ian Callum, said that building an SUV is not anywhere on the comany’s radar.
“I don’t think I’ll ever [design] an SUV in my job,” Callum said.”I can categorically say that an SUV as such is out of the question. We have a sister company [Land Rover] that produces the best SUVs in the world. “An SUV is too utilitarian-like for Jaguar, but maybe there are some grey areas in between we could investigate.”
By the other grey areas – Callum could be talking about crossovers. He said that “Every territory is equally relevant, so you have to think about diversity.”
- By: Omar Rana
Source: Car Advice