Lamborghini Aventador J gets brand a lot of unneeded exposure after Geneva debut

The Lamborghini Aventador J that made its debut at the 2012 Geneva Motor Show earlier this month has become known to be the superstar surprise of the show. The Italian supercar maker said in a statement that the Aventador J was met with worldwide acclaim and made quite a bit of noise online.

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Check out our post on the Lamborghini Aventador J from the 2012 Geneva Motor Show.

Lamborghini says the Aventador J racked up:

  • More than 21.5 million organic Google searches
  • The most popular show-week YouTube sports car video; “Aventador J – The Making Of” currently has more than 280,000 views (category “Auto and Vehicles”)
  • “Best of Show” Winner – Autoweek magazine
  • A new daily traffic record at www.lamborghini.com
  • More than 6,800 tweets with a worldwide exposure of more than 40 million impressions

“We knew the Aventador J was something quite special, but we did not anticipate such an overwhelming reaction to the car,” states Stephan Winkelmann, President & CEO of Automobili Lamborghini. “We are pleased by the response to this vehicle and look forward to pushing the limits of design and technology for future products and generations to come.”

– By: Omar Rana


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