Toyota’s new Prius C 5-door hatchback is off to a quick start since going on sale on March 12. In just three days on the market, Toyota sold 1,201 units making it one fastest-selling vehicles for the brand and beating Chevrolet Volt and Nissan Leaf sales for the entire month of February (totally owned).
Check out more news on the Toyota Prius C.
“A number of factors drive the auto market, and fuel prices is one of them,” said Bob Carter, group vice president and general manager of the Toyota Division. “With 53 miles-per-gallon in the city and priced under $19,000, the timing for Prius c couldn’t be better.”
Toyota said that during the first half of March, the four-member Prii family (the Toyota Prius, Prius C, Prius V and the new Plug-in Hybrid Prius sold a total of 9,821 units.
In February, Prius sales totaled 20,593 and 32,593 year-to-date.
Refresher: The 2012 Toyota Prius C will be available in four grades with each carrying a Hybrid Synergy Drive 1.5-liter DOHC engine with VVT-i, a 60 hp permanent magnet AC synchronous motor, and a 144 volt nickel-metal hydride battery which generates 25.9 hp of electric propulsion for a total system net output of 99-hp. The Prius C achieves an estimated EPA fuel-econmy rating of 53 mpg and starts at $18,950.
- By: Omar Rana