2012 Toyota Prius C launches with ‘The Game of Life’ ad campaign

Toyota along with its marketing agency Saatchi & Saatchi LA, has launched a new marketing campaign for the new 2012 Prius C. The campaign, known as ‘The Game of Life with Prius C’ shows off the vehicles fun attributes and aims to attract new car buyers looking for a fuel-efficient and tech-savvy car.

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Check out more news on the Toyota Prius C.

“The Prius c campaign acknowledges the fact that buying a car is a big decision, as well as a new experience for many in this demographic,” said Bill Fay, group vice president, marketing, Toyota. “We wanted to give our customers something entertaining and engaging, yet familiar, they could identify with while introducing a vehicle to help them navigate this exciting new chapter in their lives.”

Toyota says that ‘The Game of LIFE with Prius C’ takes into account that young car shoppers and professional millennials make purchase decisions very differently than other generations of car buyers.

Check out some videos after the jump.

Refresher: The 2012 Toyota Prius C will be available in four grades with each carrying a Hybrid Synergy Drive 1.5-liter DOHC engine with VVT-i, a 60 hp permanent magnet AC synchronous motor, and a 144 volt nickel-metal hydride battery which generates 25.9 hp of electric propulsion for a total system net output of 99-hp. The Prius C achieves an estimated EPA fuel-econmy rating of 53 mpg and starts at $18,950.

– By: Omar Rana


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