2012 Geneva: Mercedes-Benz CEO Dieter Zetsche serves beer at A-Class debut

When you first see a picture of Dr. Dieter Zetsche, the Chairman of Daimler AG and Head of Mercedes-Benz Cars since 2006, you would expect him to be a very serious individual – I mean he’s the head of one of the most prestigious company’s in the world.

Check out our post on the 2013 Mercedes-Benz A-Class front the 2012 Geneva Motor Show.

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Take a look at Zetsche’s educational background and you’ll see that he has studied electrical engineering at the University of Karlsruhe and has a doctorate in engineering in 1982 at the University of Paderborn.

Basically, Zetsche is no joke – however, at the launch of the new 2013 Mercedes-Benz A-Class, Dieter Zetsche was full of laughs. Throughout his speed during the launch, Zetsche told jokes, took shots at his competitors and even threw on an apron and served his guests delicious German beer.

I happened to catch a short clip of Zetsche bar tending which you can see after the jump.

2012 Geneva Motor Show

All Photos Copyright egmCarTech © Omar Rana.

– By: Omar Rana