Ford is joining forces with NBC and 8-time Emmy Award-winning reality producer to create a new reality show called ‘Escape Routes.’ The show will air on Saturday nights on NBC and mun2 starting March 31.
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The main idea behind ‘Escape Routes’ is a new interactive reality series that will feature a cast of six teams of two participating in a unique road-trip competition with real-world challenges featuring the 2013 Ford Escape.
“This is the first time an automaker has used prime-time television to launch a new vehicle and it is a great showcase for the all-new Escape,” said Jim Farley, Ford group vice president for Global Marketing, Sales and Service. “‘Escape Routes’ builds on the success of Ford’s previous social engagement programs and takes it to the next level with TV. This is another example of the innovative ways Ford is reaching consumers.”
The show will air for six episodes and will be hosted by Rossi Morreale.
Pretty cool idea.
– By: Omar Rana