BMW beats Mercedes and Lexus in Feb. 2012 sales

The new BMW 3 Series is already doing wonders for the German automaker. Sales of the model have helped BMW brand (not BMW Group) outpace Mercedes-Benz and Lexus sales in the United States luxury market last month.

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Sales of the BMW brand jumped 29 percent to 21,204 units in February 2012. Deliveries of the 3 Series increased 66 percent.

Mercedes-Benz sales jumped 16 percent to 18,080 units last month. Lexus reported a 21 percent jump to 16,678.

“The surge in consumer confidence and the launch of the new BMW 3 Series combined to produce the strongest February results since the record set in 2007,” Ludwig Willisch, head of BMW of North America, said in a statement.

Refresher: The 2012 BMW 3 Series three trim levels including Sport Line, Luxury Line and Modern Line – of course, an M Sport Package will follow. The 2012 BMW 328i is powered by a 2.0 liter TwinPower Turbo 4-cylinder engine making 240-hp at 5,000 rpm and 260 lb-ft of torque between 1,250 and 4,800 rpm. That allows 0 to 60 mph to come in just 5.7 seconds with a top speed of 130 mph (155 mph with Sport Line package). Power for the 2012 BMW 335i comes from the same N55 3.0 liter 6-cylinder TwinPower Turbo engine making 300-hp at 5,800 rpm with a maximum torque of 300 lb-ft between 1,200 rpm and 5,000 rpm. 0 to 60 mph comes in 5.4 seconds with a top speed of 130 mph (and 155 mph with Sport Line package).

– Omar Rana

Source: Detroit News


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