2012 Geneva: Aston Martin to offer more bespoke options with ‘Q’

Aston Martin has a lot in store for us at the 2012 Geneva Motor Show. First and foremost the company showed us the production version of the new V12 Zagato, a model that tops out the Vantage lineup.

The introduction of the Aston Martin V12 Zagato shows that the Gaydon based automaker is at the ‘forefront of bespoke manufacturing’ something that becoming increasingly popular in the luxury market.

To cater to the new bespoke market, joining the V12 Zagato and the recently updated Vantage at the 2012 Geneva Motor Show will be the two unique cars prepared by the company’s new bespoke service, Q by Aston Martin.

“Q by Aston Martin is a service that goes beyond the standard palette of paint, leather and trim finishes, taking the company into a new era in personalization,” Aston Martin said in a statement. “A team that brings Aston Martin’s designers together with the company’s engineers and highly experienced craftspeople, allowing customers to enhance and personalize their Aston Martin with meticulous attention to detail.”

In Geneva, Aston showed a Q-version of the Virage and Cygnet with personalized unique colors and trim finishes. The one-off models show the several possibilities offered by Q by Aston Martin.

Aston Martin Virage by Q: The Virage with a bespoke Mariana Blue satin paint finish with an interior that includes blue carbon fibre, saddle leather floor mats, and striking yellow detailing, together with exclusive concept components, including a header mounted track-day HD video camera, luggage rack and striking forged, diamond turned wheel, all of which have been developed by the team, illustrating the scope of the service and the lengths to which customers can go with their individual requests.

Aston Martin Cygnet by Q: The Cherry Tree Cygnet translates this bespoke service to Aston Martin’s acclaimed Tailor-Fit city car. Finished in Cherry Tree raspberry paint with a kestrel tan interior, the Cygnet includes specially developed photographic leather headlining, as well as a tailor-made color-matched three piece luggage set, unique brogue leather detailing on the seats and a color-matched Brompton bicycle for extra urban maneuverability.

2012 Geneva Motor Show

All Photos Copyright egmCarTech © Omar Rana.

– By: Omar Rana