Audi has provided some exceptional service to one loyal, and unhappy, customer. A regular user on the a5oc.com website named Johsua Smith wrote Audi in regards to a poor experience he had with the automaker’s representative at the Chicago Auto Show, and shares the details, along with the awesome outcome on the Audi RS5 forum.
Smith went to the Chicago Auto show with intentions of experiencing the upcoming RS5, and speaking with someone about ordering it to add to his collection made up of the S5, A6, and A3. After the 3 hour journey to the show, he finally meets with a representative at Audi who refuses to let him get a better look at the car.
After the let down, Smith decided to write a letter to Audi:
Mr. Johan de Nysschen,
I am the proud owner of an Audi S5, A6, and A3 and recently drove to
the Chicago Auto Show to see the unveiling of the Audi RS5 to North
I am writing this short email to make you aware of my experience at
the auto show. I asked an Audi representative if he could open up the
RS5 as I was interested in ordering a 2013 model this summer. He
refused to open the car or even allow me to get a closer look at the
features of the car. I expect this does not meet your expectations.
In the BMW booth at the show I spent over 30 minutes with a BMW
representative who showed me the M3 and the all new M5, which was also
closed to the majority of the public.
The main reason for my drive to Chicago from Neenah WI (3 hour drive)
was to see and discuss the possibility of ordering the RS5. I am an
active member and participant of the Chicago Audi Club in Illinois and
Badger Audi Club in Wisconsin.
I am not sure based on my experience if I am going to place an order.
How can I expect to spend 90k without the ability to sit in the seat,
or open the hood? (The car in the show featured carbon ceramic brakes.
If this is an available option in the US, thank you!) A sincere thanks
for all you do from a true Audi enthusiast.
A reply came with little delay, and with a more favorable response then anyone would have asked for. De Nysschen’s reply is as follows:
Dear Mr Smith,
I regret to learn of your unfavorable experience at the Audi Stand
during the Chicago Auto Show.
I can understand your disappointment. Not to offer excuses but to shed
some light on the matter, I would like to offer some additional
The RS 5 on our exhibit is a pre-production car. The number of RS 5
units currently available worldwide is very limited and thus for the
US we only have one car available for the entire Auto Show season. The
same car is therefore displayed at about 10 Auto Shows across the US.
Since it is a pre-production prototype it is difficult to obtain
replacement parts in the event that something is damaged. You will be
astonished at what people do to cars at these shows.
From experience we know that when left open a car is not presentable
anymore after 2-3 Auto shows. Therefore our Auto show staff are
instructed to exercise great caution with these specific cars.
Nevertheless, the cars are to be experienced and thus our staff are
also instructed to offer interested attendees to return to the stand
at a less crowded time to receive a full walk-around of the car. ( You
can imagine that once a highlight car is opened on a crowded floor, it
becomes impossible to control access thereafter).
I apologize that this clearly was not offered to you when you were at the stand.
One of my team members will contact you shortly to arrange a private
viewing of the RS5 for you. We will be pleased to truck the car to
your home so that you can take a close look at this stunning driving
machine. The car will be in Chicago until March 9th when it will be
moved to the next Auto Show.
I hope this will meet with your acceptance.
Johan de Nysschen
Audi of America, Inc
As Smith’s pictures will reveal, Audi didn’t just send the RS5, the automaker also brought the S6, S7, S8 and A8 3.0T. Kudos to Audi for making such a strong effort for its enthusiasts and best customers.
– By: Alexandra Koken