The previous record for the largest audience viewing a single commercial was General Motors’ ‘Miss Evelyn,’ a spot for the Chevrolet Camaro in Super Bowl XLV last year. This year, GM once again took the title with Cadillacs 30-second preview of the upcoming 2013 ATS sport sedan during Super Bowl XLVI.
The commercial, titled ‘Green Hell,’ was the most-viewed single advertising spot in U.S. television history, according to a study released Tuesday.
Check out more news on the Cadillac ATS.
”We have a big message this year – Cadillac is expanding with new models challenging the world’s best luxury cars. This stunning viewership data proves that Cadillac’s big message reached the largest audience,” said General Motors Global Chief Marketing Officer Joel Ewanick. “When it comes to Super Bowl ads, everyone has opinions on their favorites. But it’s a fact that this Cadillac spot had the biggest audience during the game.”
“Kantar Media’s Super Bowl audience study found that the Cadillac spot reached an audience rating of 43.5, highest among all advertising spots shown during the NBC-TV telecast,” GM said in statement.
You can check out both GM commercials after the jump.
Refresher: The 2013 Cadillac ATS sedan will go on sale later this year and will come with a choice of three engine units. The based model will carry a 2.0 liter 4-cylinder turbo engine making 270-hp and 260 lb-ft of torque. A 2.5 liter naturally aspirated 4-cylinder will also be available, making 200-hp and 188 lb-ft of torque. The top-of-the-line Cadillac ATS will be powered by a 3.6 liter V6 making 318-hp and 267 lb-ft of torque. Prices will be announced closer to launch.
– By: Omar Rana