BMW of North America today unveiled six digital shorts, which are a part of a new national advertising campaign to support the launch of the new 2012 BMW 3-Series, which will go on sale Feb. 11.
Two of the shorts will air in ads during Super Bowl XLVI in regions across the U.S.: the first entitled ‘The Big Grab,’ in the New York Tri-State area; and the second, ‘The Close Call,’ in the Southern California-Los Angeles, Atlanta and Houston areas.
“The BMW 3 Series is the global benchmark for a sports sedan,” said Dan Creed, Vice President of Marketing, BMW of North America. “With these shorts, we turn a spotlight on the innovations that make the 3 Series the standard to which others aspire.”
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Follow the break for the commercials.
Refresher: The 2012 BMW 3 Series three trim levels including Sport Line, Luxury Line and Modern Line – of course, an M Sport Package will follow. The 2012 BMW 328i is powered by a 2.0 liter TwinPower Turbo 4-cylinder engine making 240-hp at 5,000 rpm and 260 lb-ft of torque between 1,250 and 4,800 rpm. That allows 0 to 60 mph to come in just 5.7 seconds with a top speed of 130 mph (155 mph with Sport Line package). Power for the 2012 BMW 335i comes from the same N55 3.0 liter 6-cylinder TwinPower Turbo engine making 300-hp at 5,800 rpm with a maximum torque of 300 lb-ft between 1,200 rpm and 5,000 rpm. 0 to 60 mph comes in 5.4 seconds with a top speed of 130 mph (and 155 mph with Sport Line package).
– By: Omar Rana