GMC and Buick are making efforts to improve the dealership experience for consumers in the same fashion that many already have.
Enhancements include an exterior facelift with new sinage, a station designated for greeting guest upon arrival, a bright, airy atmosphere, and a lounge that includes free Wi-Fi, along with other perks that may include a salon or a café.
Behind the new design is prominent global architecture firm Gensler, which is working on each individual location.
With 40 percent of Buck and GMC’s consumers coming from automakers outside of GM’s labels, the brand decided to do the update as a way to cater to this market.
“Luxury shoppers today expect a certain level of treatment when purchasing a vehicle,” said Brian Sweeney, U.S. vice president of Buick & GMC Sales and Service. “Those expectations are now being met at many Buick and GMC stores around the country. These aren’t just new faces on old buildings. We’re creating the complete and convenient dealership experience that attracts these buyers.”
Since both brands are featuring models with successful sales and redesigns, consumers also have a strong selection standing behind the new showrooms that feature them.
– By: Alexandra Koken