Hyundai is now in its fifth consecutive year as a Super Bowl advertiser and will have a total of 5 commercials during the big game on February 5 including two pre-game spots with one during the highly-rated pre-kick time slot and two ads during the game.
“The general theme of the day focuses on elements that drive the Hyundai brand and culture, with the two in-game ads highlighting performance characteristics – bolstering a brand attribute that Hyundai doesn’t often emphasize,” the company said in a statement. “The campaign features interactive and digital content throughout, including outtakes, online extensions and social media engagement to extend the reach of the program. Creative was developed by Hyundai’s agency of record, Innocean Worldwide Americas.”
Two out of the five spots are called Cheetah and Think Fast. The Cheetah commercial features the 201-hp Hyundai Veloster Turbo and the Think Fast commercial shows the Genesis Coupe R-Spec.
Check out the ads after the jump.
- By: Omar Rana