A couple of days ago, we saw a teaser of a Super Bowl XLVI commercial featuring Matthew Broderick. Honda today confirmed that the commercial will be promoting the new 2012 Honda CR-V.
“Our primary goal is to support the launch of the all-new CR-V, a pillar vehicle in the Honda lineup, while representing the inherent fun and youthfulness of the Honda brand,” said Tom Peyton, Honda brand manager, American Honda Motor Co., Inc.
Matthew’s Day off is a parody of the famous movie Ferris Bueller’s Day off. Honda says that the campaign is a integrated part of a new campaign that supports launch of the CR-V.
Check out more news on the Honda CR-V.
“The campaign encourages the active, hip Gen-Y audience transitioning between their carefree twenties and their more focused thirties to conquer their aspirations by completing their own ‘Leap List,'” Honda said in a statement.
Refresher: Power for the 2012 Honda CR-V comes from a 2.4 liter i-VTEC 4-cylinder engine making 185-hp with a maximum torque of 163 lb-ft. EPA rated fuel-economy comes in at 23/31/26 mpg (city/highway/combined) for the 2WD model and 22/30/25 mpg for the AWD model. Prices start at $22,995.
– By: Omar Rana