It seems like automakers will be eating up most of the commercial breaks during Super Bowl XLVI on Feb. 5th. Acura will be jumping in on the game for the first time to capitalize on more than 100 million viewers.
The campaign is designed to strengthen Acura brand awareness and leverage the brand’s announcement in Detroit at the North American International Auto Show earlier this month, a 60-second commercial featuring the iconic talent of Jerry Seinfeld and Jay Leno coupled with the highly anticipated NSX supercar concept will air during the third quarter.
Check out original post on the Acura NSX.
“Acura has a specific plan in place across all communication channels to build off of the first round of product news announced at the North American International Auto Show. The response to the ILX, RDX and NSX supercar concept has been extremely positive,” said Susie Rossick, Acura Brand Manager. “Our Super Bowl strategies are simple—build upon the buzz created in Detroit and leverage the excitement for the future return of the legendary NSX to the Acura lineup.”
Check out more news on the Acura NSX.
The commercial is titled ‘Transactions’ and features Jerry Seinfeld and Jay Leno, in a bid to be the first in line to take delivery on the first NSX.
Production of the Acura NSX will take place in 3 years in Ohio. Over the next year Acura will also introduce the new RDX and ILX compact sedan.
Follow the jump for the commercial.
- By: Omar Rana
