Dodge is upping the ante with their Ram Truck pickup lineup by adding a new luxury model: the Ram Laramie Limited.
“The Ram Truck brand’s greatest strengths are our commitment to listen to customers and to understand what motivates them,” said Fred Diaz, President and CEO, Ram Truck Brand. “We’ve successfully added Ram truck models designed for outdoorsmen, tradesmen, first-time buyers and ranchers. Laramie Limited is designed to meet the high expectations of affluent pickup truck buyers looking to combine capability with elegance.”
The Ram Laramie Limited comes with many premium features such as an interior filled with plenty of leather, piano-gloss black interior trim and much more. On the outside, the new Ram Laramie Limited adopts a “street truck” look, versus the traditional workhorse looks of the standard Ram—think Ford F150 Platinum and King Ranch editions.
The Ram Laramie Limited will be available in 1500 (1/2 ton), 2500 HD (3/4 ton), and 3500 HD single- and dual-rear-wheel (1-ton) form. They can also be found with Crew Cab and Mega Cab configurations, on both short- and long-wheel base models.
Prices have yet to be announced, but Chrysler said that the Ram Laramie Limited will launch in the second quarter of 2012.
– By: Chris Chin