Super Bowl XLVI is approaching, and Kia, along with all the other automakers, is teasing its upcoming ad campaign for the Feburary 5th event.
To follow up Kia’s time-travel themed ad from last year, the automaker went for a campaign titled “Drive the Dream” for the 2012 Optima Limited edition for this year.
Noam Murro is returning as the director for the 60-second commercial, which features rock band Motley Crue, champion bull rider Judd Leffer, mixed martial arts champion Chuck Liddell, and Victoria’s Secret Angel model Adriana Lima. Murro is confident the ad’s star power and display of “ultimate fantasies in a fun and lighthearted way” will create plenty of buzz for the automaker.
“Mötley Crüe had a blast doing the Kia commercial,” said the group’s bassist Nikki Sixx. “A hot model, a fast car, a pro fighter, pyrotechnics and rock n’ roll…What’s not to love?”
A teaser has already been released, and the “Drive the Dream” campaign will debut on February 2nd on movie screens throughout the U.S.
Check out the teaser after the jump.
By: Alexandra Koken