Volvo has been playing a big game of catch-up in order to compete with the big name brands—such as BMW and Lexus—currently leading the market sales. As part of their tactic, Volvo is hard at work trying to find ways to expand their lineups and increase sales.
That said, the Swedish make is apparently seeking a partner to help them make small cars. This news comes in a timely manner after reports that Volvo will be axing their smallest car, the C30 within the next couple years.
“We are open for partners,” said Volvo’s chief executive Stefan Jacoby. “We are open for collaboration in a win-win situation for sharing platforms, for sharing engines and for a general higher scale of economics.”
Volvo currently faces a tough situation after Jacoby said that the brand currently does not have the support for “marketing, sales, and service for a broad range of products.” Hence, why they’re seeking for a partner.
Jacoby added that Volvo is expressing interest in some potential partners, but specifics were not disclosed.
– By: Chris Chin