Video: Lexus to debut first ever Super Bowl commercial spot

Lexus Super Bowl XLVI 46 Ad Promo

Lexus is working hard to regain some of their lost market share after a not so successful 2011 model year—at least when compared to the other luxury competition.

As a result, Lexus will be debuting its first ever Super Bowl commercial spot at the final game next February.

“This is a big year for Lexus as we introduce nine new or updated models, and the Super Bowl provides us with an equally big opportunity to reach a highly engaged audience of 50 million people,” said Brian Smith, Lexus vice president of marketing. “The star of our commercial is the all-new 2013 GS which launches in February and kicks off a pivotal era for the Lexus brand. The spot also will convey that even more products are waiting in the wings and are anxious to hit the road.”

Teased over the Internet and Facebook, Lexus provided a preview of their Super Bowl Spot. Check it out after the jump.

– By: Chris Chin