Last year proved to be a strong one for Rolls-Royce as the prestigious automaker recently announced that it has reached a record high in annual sales, the highest it is 107 year history.
Up 31 percent from the previous year’s sales, 3,538 units were sold in 2011, compared to 2010’s 2,711 units delivered. The previous record, set in 1978, was for 3,347 units sold.
“We had an outstanding year in 2011 and we should take a moment to reflect on this Great British success story,” said Torsten Müller-Ötvös, Chief Executive Officer, Rolls-Royce Motor Cars. “Our business is in excellent shape. We are developing our dealer network, moving into new markets like South America, expanding our manufacturing operation in West Sussex to meet global demand and have plans to develop our product range. At the core of this extraordinary success is a dedicated, committed and, above all, passionate workforce.”
The Ghost and Phantom models sales helped contribute to the overall increase, with the biggest jumps in sales found in Asia Pacific, with a 47% increase, the Middle East, up by 23%, and North America, which saw a 17% increase.
Looks like Rolls Royce is going to be tough to budge from the top of the ultra-luxury segment in upcoming years, especially with the added success of its Rolls-Royce Bespoke program.
By: Alexandra Koken