General Motors marketing chief Joel Ewanick said that the brand is planning to offer CTS-V sports car in right-hand-drive in the United Kingdom as a part of a renewed commitment to take global markets more seriously.
Ewanick said that when the 556-hp supercharged V8 CTS-V was built it was a “car designed for Europe, but one we haven’t treated seriously in Europe. We’re geared up for right-hand drive now,” he said. “We’re working on it.”
The new Cadillac ATS, which will be available in right-hand-drive, will be the brand’s first car to show renewed commitment to its success outside of the United States.
Click here for our original post on the Cadillac ATS.
“There wasn’t a commitment to the product before and we didn’t design cars to the market demands,” he told AutoCar. “The Germans do this very well. There is now a full resource commitment and a vision to get this right. Bankruptcy refocused GM.”
Ewanick said that all new Cadillac models will be produced with global market in mind.
- By: Omar Rana