To counteract the apparent demand for fuel efficient automobiles Jeep’s famous Wrangler SUV saw a recent hike in demand and sales. As a result, Chrysler has supposedly announced that they’ll be boosting production to meet the demand.
As the statistics show, 122,460 Wranglers made their way into the hands of individual owners in the US during 2011, a 30% increase over 2010’s sales figures. Outside North America, 26,278 Wranglers were sold, marking a 10% increase.
“I’m always worried about having enough Wrangler production,” said Mike Manely, Jeep’s CEO, in an interview. “The orders are still coming in very, very strong on Wrangler, not just here in the United States, but worldwide. We’re working very, very closely with the plant to try and get all the orders fulfilled.”
Currently running at 20 hours per day, six days a week, the sole plant producing the Wrangler in Toledo is feeling the weight. Chrysler’s plan is to bump up production by 100 units per day, thanks to a new agreement with the UAW.
– By: Chris Chin