Report: GM looking to move GMC Sierra pickup more up market

Posted: Jan 13, 2012
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GMC Denali XT Concept

With the upcoming release of GMC’s remodeled Sierra and the Chevrolet Silverado pickups, GM is considering taking the opportunity to upgrade the models’ market positions.

Both the Sierra and the Silverado are scheduled to go on sale next year, giving the automaker plenty of time to adjust options and pricing, and change its marketing plans to work in the same fashion as was used to separate the GMC Terrain and Yukon from the Suburban, Equinox and Tahoe.

GM North America president Mark Reuss says “Right now, there is about a $500 difference on a brand basis between the two,” and notes that the Sierra would be given more standard equipment then the Silverado. Reuss still admits that “A pickup truck is a pickup truck,” and that only so much can be done to give each a distinct identity.

Options and packages should differ between the two pickups, and Reuss also added that some changes to features and access will be made that may have proven difficult otherwise.

- By: Alexandra Koken

Source: Automotive News


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  • Matt

    GM didn’t you try that many moons ago with selling your pickup truck under the Caddy name plate? Do ya need a “memory refresh” as to how much of a FLOP this was?
    Why do you want to repeat the same mistakes of the past?
    Ford did the same thing with their Lincoln pickup and had the same degree of success.

    If you can’t ship a lowly Sonic off the assembly line with brake pads and make a EV/VOLT that won’t catch fire when involved in an accident then ya sure better figure out where your market strong point is or ya bound to get mud in your face again ;-)

  • http://www.autotribute.com/ Tim

    Well, Caddy didn’t have a history of trucks. It will be different with GMC.

  • Matt

    I delete a multitude of things I could have replied about this but ya know time tells all. So if GM can make a go at it and do well my hat is off to them.
    This thing(design)reminds me too much of a Honda Ridgeline which speaks loads as to it’s dismal sales figures.