Cadillac seems to be doing all of the right things as of recent, especially with their latest effort to take down the BMW 3-Series. Word is now that America’s top brass is planning ahead for a competitor against the likes of the BMW X3 and the Mercedes-Benz GLK-Class.
“We’re looking at options there,” Kurt McNeil, Cadillac’s vice president of sales, said Tuesday in an interview at the Detroit auto show. “I think it would go a little bit more head-to-head with like the X3.”
This word comes after signs that General Motors is trying to boost sales for Cadillac to better compete with the smaller models from BMW. The Cadillac ATS is part of these efforts.
“The fact that Cadillac is becoming more of a global brand will certainly play a role in that decision,” McNeil said. “We have to be as good or better than our main competitors.”
And they are very much capable of doing so. But ultimately, the decision has not yet been made to give a baby Escalade a green light.
– By: Chris Chin