Report: Chrysler considering eliminating Dodge Avenger, sticking with 200

Posted: Jan 12, 2012
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2012 Dodge Avenger

The Avenger has had a rough life. Starting off as a less than stellar automobile, then changing into a not so terrible family sedan, the Avenger—despite drastic updates—has struggled to put its tumultuous past in the…past. And because of that, word is that the Chrysler Group may just drop the model entirely within the next three years.

Apparently, this is due to the fact that Chrysler is prepping to completely redesign the 200 in hopes that we would completely forget they even made the Sebring…or at least we hope.

“Chrysler Group will likely consolidate around one midsize car in the future,” Reid Bigland, head of the Dodge brand in an interview. “If we have two cars that are very similar, it does split dealer focus.”

Sounds like the Big Three have finally learned that badge engineering just doesn’t work. Earlier this week at the 2012 North American International Auto Show in Detroit, Dodge unveiled the Dart compact, which is the first vehicle off of Fiat’s new modular platform. It’s safe to assume that the next 200 will be based on this platform.

- By: Chris Chin

Source: AutoNews


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  • Mike Kelly

    If you’re going to pan somebody else’s work, at least proof read your own.  It was only 3 lousy paragraphs, and you couldn’t catch “home”?

    I hope your next effort is better.

  • Anonymous

    I rented an Avenger this week on a business trip.  This vehicle was a dog.  Poor handling, braking, turning radius, and ridiculously horrible gas mileage for a car it’s size.  While suffering at the wheel of this car, I wondered if the model’s name was a reference to Chrysler’s attempt at getting even with me for buying vehicles from it’s foreign competitors.