Right before we kick off the second press day of the 2012 Detroit Auto Show, Lincoln has released details and images of the new MKZ, which will be revealed to the public tomorrow in concept form. Lincoln says that the new MKZ Concept signals a significant step in the brand’s reinvention, providing a clear vision of its next-generation models.
“With the Lincoln MKZ Concept, we are not introducing a new car. We are essentially introducing a new brand,” said Derrick Kuzak, Ford Motor Company group vice president for Global Product Development. “The MKZ Concept is the next step in the reinvention of Lincoln, something we’ve been quietly but aggressively pursuing.”
Lincoln says that the MKZ Concept provides a strong hint at the production model that will hit dealerships later this year.
“The MKZ Concept’s shape is a vision of simplicity completed with just a few strokes,” said Max Wolff, Lincoln design director. “Our movement as a brand is toward something we call elegant simplicity. It’s something warmer and more restrained, which is moving away from complex designs and traditional luxury.”
Leaving behind its sharing days with the Ford Fusion, the new MKZ transforms into a four-door-coupe that will compete with the likes of the Porsche Panamera, Mercedes-Benz CLS and Audi A7 – at least in terms of design. On the inside, the MKZ Concept seats four, with a bunch of new technology including a 10.1 inch Thin Film Transistor LCD and MyLincoln Touch.
The production model of the Lincoln MKZ will be available in front-wheel and all-wheel-drive with a range of EcoBoost engines and a new Lincoln Drive Control.
- By: Omar Rana