Chevrolet revealed two new concepts earlier today at the 2012 North American International Auto Show, one of which is this, the Code 130R.
As part of a new campaign aimed at next-generation buyers, Chevrolet had conducted several study groups to gain the perspectives of young consumers. As a result, Chevrolet used the feedback they obtained to help design a car that catered to the interests of these next-generation buyers.
“Chevrolet has always stood for making the aspirational attainable for all generations” said General Motors North America President Mark Reuss. “These two concepts interpret that vision for a new generation. We’re seeking out our newest customers’ opinions, listening to their advice, and engaging them in new ways.”
And although the aesthetics could be a bit odd, Chevy says that the Code 130R features a rear-wheel drive layout with a turbocharged 1.4L Ecotec engine sitting up front providing 140 hp and 148 lb-ft of torque.
Should the Code 130R make it into production, Chevy says that it would cost somewhere in the low $20,000s. Sounds like Chevrolet wants to take down the Hyundai Genesis Coupe.
All Photos Copyright © Omar Rana – egmCarTech.
– By: Chris Chin