At next week’s 2012 North American International Auto Show Lincoln will be featuring a concept for its new MKZ sedan model.
The model is to help the brand compete against luxury brands that have been growing while Lincoln was undergoing some major changes. “This is the biggest statement Lincoln has ever made at an auto show,” said Max Wolff, Lincoln’s director of design. “Our NAIAS display represents more than a vehicle debut. It represents the reinvention of Lincoln.”
Lincoln has some ambitious goals by 2014 to release seven models either completely new or heavily made over. The MKZ will be the first totally new model to be released, while the MKS and MKT models will be revamped for sale this year.
An art gallery theme featuring work from artist Chuck Hoberman will show case the new models, in addition to a simulated road and product specialists. “Lincoln’s 2012 NAIAS stand is a full premium experience,” said C.J. O’Donnell, Lincoln’s group marketing manager, in a statement.
– By: Alexandra Koken
Source: Free Press