FoMoCo banked on a huge gamble when it decided to offer a fuel-efficienct V6 EcoBoost for its Ford F-150 pickup but that gamble turned out to be success as the turbo V6 F-150 hit a milestone of 100,000 units so far this year. According to Doug Scott, marketing manager for the F-Series pickups, the last time FoMoCo sold that many V6 pickups was in 1985.

In the past couple of months in 2011, around 40 percent of F-150 shoppers have been paying an extra $895 for the 3.5 liter V6 turbocharged EcoBoost engine that promises V8 power and V6 fuel-efficiency.

Ford started selling the V6 EcoBoost in late February. Demand for the model forced Ford to increase production of the EcoBoost engine a couple of months ago.

- By: Omar Rana

Source: Detroit News