Next month’s North American International Auto Show at the Coba Center in Detroit will be missing a few brands, and among the absent will be Jaguar and Land Rover.
With a growing market in India, the brand’s owners, Tata Group, opted to go to India’s New Delhi Auto Show and the invitation-only event on Jaunary 8 at the Gallery at the MGM Grand Hotel.
“We decided to show them next in the Delhi Show in January as part of our effort to build our brands in this growing market. Therefore, without anything new to show in Detroit this year, we felt it most efficient to not participate in the show,” Jaguar and Land Rover spokesman Stuart Schorr said in a statement. “Jaguar Land Rover recognizes the Detroit Show is a world class exhibition, but for 2012 we will not exhibit there.”
So far, the automaker’s concepts have done well, with the Land Rover DC100 and DC 100 Sport SUV, and the Jaguar C-X16 concept at the Los Angeles Auto Show in November.
By: Alexandra Koken
Source: Free Press