2013 Volvo V40 to debut at Geneva, will take on BMW 1 Series

2013 Volvo V40

Currently in the egmCarTech garage, I’m enjoying a Volvo S60 R-Design with a 325-hp T6. The sedan keeps on surprising me on a daily basis as I push it to its limits. Which made me think – why doesn’t Volvo try harder to be a brand (hesitant to say luxury brand) for the masses or cater to enthusiasts rather than just focusing on the old Europeans that care about safety.

Well, it seems like the Swedish brand will slowly start taking on its German rivals with former Volkswagen boss Stefan Jacoby now steering the company under China’s Geely.

At the 2012 Geneva Motor Show in March, Volvo will unveil the V40, a 5-door hatchback that will compete with the likes of the BMW 1-Series and the Audi A3.

All I can hope for is an exciting interior that drops the current mundane design language seen in models today.

– By: Omar Rana