Ferrari is launching a new customization program for buyers called Tailor-Made, from Maranello.

The program allows Ferrari owners to customize any visual or textural detail of their supercar, both inside and out, with the help of a Personal Designer. After all the selections have been made, a tracking service is available so owners can keep tabs on their custom creations.

Three collections are available with the Scuderia, Inedita, and Classica models, each coming with its own range of custom options. Some of the selections being offered are materials that haven’t yet been used in automobiles, and the brand is open to new suggestions.

- By: Alexandra Koken