Fiat’s spicy commercial ‘Seduction’ made its debut alongside the Fiat 500 Abarth at the 2011 LA Auto Show. Since then, the video has gathered more than 2 million views on YouTube and is now receiving the pop-up video treatment from VH1.
A pop-up version of the commercial will be featured on VH1.com’s ‘Pop-Up Video’ site (http://on.vh1.com/FIATpop) starting today through Saturday, Dec. 31.
Click here for our original post on the Fiat 500 Abarth.
“’Seduction’ was created to generate awareness for the introduction of the 2012 Fiat 500 Abarth – it’s an edgy video that captures the intensity of this all-new vehicle,” said Tim Kuniskis, Head of FIAT Brand North America. “VH1 has taken “Seduction” to the next level by giving it another unique and fun twist that both FIAT and VH1 fans will thoroughly enjoy.”
Refresher: The 2012 Fiat 500 Abarth is powered by a new 1.4 liter MultiAir Turbo engine that pushes up to 160-hp. Sales start early 2012.
- By: Omar Rana