Lotus has recently made what turned out to be a not so well-received marking move, which is not to say it was ineffective as it apparently got people talking. A pretty well-produced video shows the details, and includes special appearances by r&b singer Alicia Keys and rapper T.I.
The automotive brand teamed up with popular rapper/producer Swizz Beatz for a New York City release of a special edition Evora GTE. While the car didn’t seem to live up to its hype of being ‘big news’, I must admit that if nothing else, this is one dead sexy paint job.
Upgrades, apart from the aforementioned paint, include Recaro seats, carbon fiber accents, and a set of Pirelli P-Zero Corsa tires to wrap the Lotus’ alloy wheels. Power for the special edition comes for a 3.5-liter V6 that puts out 438-hp.
Earlier this year Swizz Beatz teamed up with Lotus to add some ‘swagger’ to the brand.
By: Alexandra Koken