According to a new J.D. Power and Associate study, satisfaction with the new vehicle-sales process has improved significantly from 2010. In the agency’s 2011 U.S. Sales Satisfaction Index Study released today, J.D. Power and Associates found that overall satisfaction averages 648 on a 1,000 point scale, improving 13 points from an average of 635 in 2010.
The study consist of an analysis of a new-vehicle purchase experience and measures customer satisfaction with the dealer.
Lexus ranked the highest among luxury brands in satisfaction with the new-car buying process Cadillac and Mercedes-Benz followed coming in at second and third, respectively. Porsche and Land Rover rounded out the top five.
Mini ranked the highest in mass market brands for the second consecutive year. Buick, GMC, Volkswagen and Chevrolet closed off the top five in that order.
- By: Omar Rana