And we’re not just talking about the hottest selling products in the automotive industry. According to Advertising Age, the Chevrolet Cruze, Kia Soul and Jeep Wrangler are generating a lot of buzz and posting strong sales – so much so that they are among America’s hottest products in 2011, joining Dove soap, Goldfish crackers and Arizona Tea.
The publication says that the three models have been succeeding in the country with savvy marketing and a steady rebound in the U.S. light vehicle market.
Chevrolet Cruze: GM has sold more than 200,000 units of the Cruze during the first 10 months of 2011, making it GM’s hottest selling car after the Malibu, of which it sold 181,000 units in the same period.
Jeep Wrangler: Jeep‘s overall sales have jumped a nice 44 percent this year through October to 339,526 units. The Wrangler is Jeep’s best selling model in the U.S. this year accounting for 101,820 units sold through October.
- By: Omar Rana
Source: Automotive News