Cadillac will do whatever it takes to compete with the best of the best – that’s the mentality that goes on inside the heads of executives at the Detroit luxury brand. At a recent interview with Automotive News at the 2011 LA Auto Show, Don Butler, Cadillac’s marketing vice president, confirmed that Cadillac is considering offering a diesel option in and outside the United States.
All of Cadillac‘s primary competitors in the United States already offer diesel options including Audi, BMW and Mercedes-Benz. Of course, there is also the benefit of better fuel-economy and strong performance.
Butler made it pretty clear that Caddy will do whatever it takes to compete with the Germans.
“We absolutely mean it when we say we aim to compete with the best of the best without compromises. And if that means making the right powertrain choices, then those are the choices we will have to make,” he continued.
– By: Omar Rana
Source: Automotive News