2012 Mini Roadster advertising campaign launched

The launch of the new Mini Coupe is being followed by its drop-top sibling – the Mini Roadster. The campaign focuses around showing how Mini Coupe and Roadster owners can have fun whether they are in Jamaica or in sunny Istanbul

This is clear from the current cross-media campaign with the start of the online film “Saturday in Istanbul.”

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Click here for our original post on the Mini Roadster.

Mini will also launch a TV and print campaign called “Another Day. Another Adventure.”

Social Media will also be a part of the campaign, which was created by VICE.

Check out the commercial after the jump.

Refresher: The Mini Roadster is available in three trim levels in the United States including Mini Cooper Roadster, Mini Cooper S Roadster and the Mini John Cooper Works Roadster. The base Mini Cooper Roadster is powered by a 1.6 liter 4-cylinder making 122-hp at 6,000 rpm and 118 lb-ft of torque at 4,250 rpm. 0 to 62 mph comes in a 9.2 seconds with a top speed of 124 mph. The Mini Cooper S Roadster is powered by a 1.6 liter 4-cylinder MINI TwinPower Turbo technology making 184 hp at 5,500 rpm with maximum torque of 177 lb-ft between 1,600 – 5,000 rpm (192 lb-ft with Overboost at 1,730 – 4,500 rpm). 0 to 62 mph comes in 7 seconds with a top speed of 141 mph. The Mini John Cooper Works Roadster gets a 1.6 liter 4-cylinder with MINI TwinPower Turbo technology making 211-hp at 6,000 rpm with a peak torque of 192 lb-ft between 1,850 and 5,600 rpm. 0 to 62 mph comes in 6.5 seconds with a top speed of 147 mph.

– By: Omar Rana