Chrysler Group LLC’s Jeep brand has launched a new advertising and marketing campaign for the new 2012 Wrangler Call of Duty: MW3 Special Edition. The campaign consists of broadcast, print, digital, social media, experiential events and an out-of-home placement that includes the use of electroluminescent billboards.
The brand also is introducing a new tagline for the campaign: “The toughest vehicle in the world. Any world.”
“This is more than an advertising campaign, this is a true experience that captures the excitement one feels when playing ‘Call of Duty: Modern Warfare 3 and when driving the all-new 2012 Jeep Wrangler Call of Duty: MW3 Special Edition,’” said Olivier Francois, Chief Marketing Officer, Chrysler Group LLC.
Click here for our original article on the 2012 Jeep Wrangler Call of Duty MW3 Special Edition.
The campaign consists of electroluminescent billboards in Los Angeles, New York and Chicago featuring unique day and night imagery, consumers will be able to enter to win the very first 2012 Jeep Wrangler Call of Duty: MW3 Special Edition via the Jeep brand Facebook page (www.facebook.com/Jeep), ‘Camp Tread’ experiential event will be featured at select GameStop locations in New York and Chicago,
Sales of the 2012 Jeep Wrangler Call of Duty: MW3 Special Edition start later this month.
Check out the commercial after the jump.
– By: Omar Rana